The priority of this project has been to identify practical proposals to stimulate private sector extension services, particularly to fill current gaps. This webinar provides a great opportunity to hear about the projects key findings, the impacts and economics of the project, the potential options going forward and what the […]
Using short video clips (2 to 4 minutes), is a great way for Extension Professionals to get key messages across. With modern smartphones, video clips of suitable quality are simple and easy to produce. This post and accompanying video provides key steps on how to do so.
Why use video?
Through video, people […]
In the information age, we are all learning to behave differently in how we source and assess information. Extension professionals can use these changes as an opportunity to better engage their target markets.
Effectively using “Clickbait” in social media channels is one way to engage. Clickbait is internet or social media […]
Story Mapping is a process that can be used to present extension information in a compelling way. It uses online maps to engage with a target audience and share extension messages with them online. It has a graphical and narrative approach, giving a multimedia experience to the user and does […]
A key argument within this theory is that the current extension situation has changed since the linear model of extension (adoption and diffusion model) was adopted worldwide after WWII. Cow up a tree argues that new issues are emerging such as:
Environmental crises
Food safety and quality
Rural and urban relationships, and
Multi-functionality of […]
