‘Developing Wine Product Premiums in Export Markets Workshop’ May 2019

Are you interested in exporting wine?

This hands-on workshop will provide insights into how Asian consumers react to Australian wine, the underlying reasons driving increase consumption of Australian wines and how winemakers can profit from this growing opportunity.  It will teach participants how to use innovation and premiumisation tools to increase profits by establishing a unique value proposition and narrative, effectively develop new products and services and apply luxury (premiumisation) business strategy through selling to consumer’s emotional needs. The workshop will be facilitated through CSIRO and Australian Government’s Entrepreneurs’ Programme.

Event Details

Date: Tuesday 28 May 2019

Time: 10:30am-3pm

Location: TBA

(A light lunch will be provided).

Please register your attendance by C.O.B Wednesday  22 May 2019Register Here

For event enquires please contact:


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