Are you interested in exporting wine?
This hands-on workshop will provide insights into how Asian consumers react to Australian wine, the underlying reasons driving increase consumption of Australian wines and how winemakers can profit from this growing opportunity. It will teach participants how to use innovation and premiumisation tools to increase profits by establishing a unique value proposition and narrative, effectively develop new products and services and apply luxury (premiumisation) business strategy through selling to consumer’s emotional needs. The workshop will be facilitated through CSIRO and Australian Government’s Entrepreneurs’ Programme.
Date: Tuesday 28 May 2019
(A light lunch will be provided).
Please register your attendance by C.O.B Wednesday 22 May 2019. Register Here
For event enquires please contact:
- Paul Henderson, AusIndustry – phone: 03 5442 4199 / email: firstname.lastname@example.org;
- Alyssa Shiels, Regional Development Victoria – phone: 03 4433 8091 / email: email@example.com; or
- Frances Macdonald, Regional Development Victoria – phone: 03 4433 8020 / email: firstname.lastname@example.org