Agriculture Victoria is proud to be part of the Food Agility CRC. The CRC brings together 54 participants from food, technology and research sectors guided by agile methods to achieve our vision. The CRC will integrate the agile culture and processes of the digital economy through a whole-of-value-chain lens for fresh and processed food. We will develop and use digital technologies for sharing data to build brand, markets, jobs and exports across the food value chain so that:
- producers can capture value by responding to rapidly changing consumer preferences
- exceptional quality and food safety records can drive our brand
- environmentally and socially sustainable practices are driven by data
- reduced risks incentivise investment
- a digitally capable workforce drives productivity and higher margins
- trans-disciplinary research solves business problems and
- industry can access social media and consumer preference market insights.
Digital technology is accepted as a key enabler across the food value chain. Despite the clear global trends, the Australian Farm Institute found in a 2016 report that Australia is far behind the US in using digital information systems and software platforms due to capital and data constraints.
World population will grow to 9.6 billion by 2050 driving food demand. As incomes rise in emerging economies, so too does kilojoule intake and, more importantly, a switch to protein. The world is on the cusp of a huge leap in demand for higher-value food products.
Australia has a comparative advantage in agriculture with a reputation for quality and safety, but consumer preferences are rapidly shifting and we face competition. In a world where everything is digitally connected, data is a critical asset. Food is no different – yet agriculture has the lowest digital adoption of all industries.
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