Fresh fruit, vegetables and meat dominate $40b+ fresh food market

Source: Roy Morgan (

Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit & veg representing 45.6% share of the market and fresh meat, or 33.7% of the market in the latest Roy Morgan results in the year to December 2017.

Other categories of fresh food have a much smaller share of the overall fresh food market including fresh bread on 7.5%, fresh deli on 6.8% and fresh seafood on 6.4%.

Drilling down into the fresh meat market last week revealed Australia’s two largest supermarket chains for the first time have a majority of the fresh meat market at 50.8% in the year to December 2017. Detailed analysis of the changing nature of Australia’s fresh meat market and the pressures on butchers, markets and other retailers to keep up with Australia’s ‘Big Two’ supermarkets is available to view here.

Roy Morgan recently analysed the state of the overall grocery market in Australia which is valued at over $100 billion per annum. The latest results show Woolworths and Aldi have been the two best performers in 2017 with both gaining significant market share. Further analysis, including the shares of the major supermarkets of the overall fresh food market, is available to view here.

These results are from the Roy Morgan Single Source survey of over 50,000 people per annum, including over 12,000 grocery buyers and covered in depth in the latest Roy Morgan Supermarket Grocery Currency Reports.
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Coordinator - Victorian Food Innovation Network

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