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IMCRC activate is a new initiative to help Australian manufacturers take action and gain a competitive edge in the post-COVID-19 world.

IMCRC offers manufacturers access to R&D expertise and matched cash funding between $50,000 – $100,000 for shorter-term, industry-led research projects in advanced manufacturing and digital technologies (Industry 4.0). Through collaboration with an IMCRC partner university/research organisation, manufacturers have the opportunity not just to explore but to accelerate the adoption of emerging technologies and innovative business models within their organisation.

The aim of IMCRC active is to stimulate and incentivise investment in Australian manufacturing research and development, and thus create a path for business and economic recovery post COVID-19.

Learn more about the WHYHOW and WHAT of the IMCRC activate initiative at https://www.imcrc.org/apply-now/.

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