The events of 2020 caused a fundamental reset in human behaviour. Recognising this transformation, the 2021 Global Food and Drink Trends are inspired by recent shifts in consumer purchases and attitudes across industries. Through collaboration with consumer analysts and insights from Mintel Trends, a global team of food and drink experts have identified new opportunities in line with three of the Mintel Trend Drivers*: Wellbeing, Value, and Identity.
These trends identify opportunities for food, drink, and foodservice industries worldwide to act upon starting in the next 12 months. Recognising the fast pace of change today, the trends also make recommendations for actions to take as these predictions unfold throughout the next decade. The future looking timeline intersects with Mintel’s previously published 2030 Global Food and Drink Trends. COVID-19 accelerated elements of each of the three 2030 trends and is causing some to evolve in new ways over the next 12 months (‘now’), 18–24 months (‘next’), and five years+ (‘future’).
Download the report here.