Product innovation meet healthy eating guidelines

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Case study

The applicant is a vending company/food manufacturer for large organisations such as hospitals, universities, sport and recreation centres and large workplaces. Most customers want to provide healthy options to align with government nutrition guidelines – or to meet contractual agreements that specify healthier food/drinks must be supplied.

The applicant is aware that very few packaged products – which require a longer shelf life – meet health food requirements. The applicant is also aware that traditional unhealthy vending products are popular and generate income.

The company identified new reduced salt dip/cracker and cheese/wholegrain cracker products – that could have a longer shelf life – and uses a voucher for product development in partnership with an innovative food technologist. Testing of the product among target market/s will identify any changes that need to be made before it’s launched into the market as a product that meets government Healthy Choices Guidelines.

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