The middle of everywhere – online business reach

Head shot of Lucy Bowler

Armed with reliable, affordable internet connectivity, there’s little stopping rural and regional Victorian women from achieving our business dreams. As Seth Godin says, ‘If wireless signal can reach you, you’re now in the middle of everywhere’ – something that resounds for my own career. As a communications specialist based in North East Victoria, I help business owners Australia-wide build revenue, lift their profiles, and generate leads through digital branding strategy, targeted content and public relations. With my website as home base, I reach established and prospective clients through social media, Skype, phone calls and emails – all possible through online capabilities.

I started blogging in 2008 and I was captivated by the digital landscape. My journalism and communications background made me realise I could do more online than share creative pursuits, so I investigated how I could run a business. Eventually an opportunity arose to create content for a Melbourne business person, giving me the chance to increase my capability and broaden my client base to a wider audience. Initially I travelled to the city once a month, but eventually most of my work was done online. It’s a model I’ve taken and rolled out across my business, although many of my clients now are more than a car trip away.

Last year my business went national when I picked up a new interstate client for whom I create regular content for their own online platform. It’s led to many other opportunities, which I can’t wait to build on in 2018. The main element that keeps everything rolling in a largely online business is trust: establishing yourself as highly reliable and delivering on your promise is essential. Developing relationships with clients via emails, phone calls and Skype opens you up to the world from your own backyard. That delivers an exciting future for rural and regional Victorian women, all in a few simple clicks!

For further information, click on Lucy’s website


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